Putting an new organization on the map:
Centre for Drug Research and Development
The Challenge: Based at UBC CDRD was a new drug research organization with a unique hybrid not-for-profit / for-profit structure that was hard to explain. Their purpose is to accelerate the development of high potential drug discoveries. Pioneering a new business model, they were challenged with telling their story and putting themselves on the map within the health research and funding communities.
The Strategy: Based on their strategic objectives, we helped CDRD articulate its vision, mission, values and key messages. We also helped frame the story that described their unique structure.
We then developed a strategic communication plan to help build their research community and raise awareness among the biotech community, provincial and federal governments and other key audiences. The strategic plan included building a communications infrastructure, online communications, a media relations program, funder and member communications and events.
We worked with Domain 7, our web partners, to create and implement a new website , and also implemented aspects of the communication plan such as managing key media events and adding compelling communications to funding proposals.
The Results: Our communications efforts garnered media coverage in local daily papers and CDRD quickly became embedded in both the academic and biotech community building a contact database to over 2000 and attracting 50 investigators in its first years.
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|“You cannot not communicate. ” – Paul Watzlawick||Contact Us – We’d love to start the conversation with you.|