Writing
workshop

Write to be Read

Good writing influences what’s read. And what’s read influences decisions and actions and how people think.

Writing is one of the primary ways organizations communicate day-to-day.

Reading patterns require us to change how we write

  1. Only about 20% of what’s written is read.
  2. Thanks to technology we don’t read. We skim.

Short course, big impact

Only a few people are “born writers” but good writing skills are easily learned.

This half-day course teaches ways to ensure your writing is read, understood, and acted on.

We run it in-house at your place.

What you get out of the course

You will learn to write so that

  • The most important 20% of your content is read, understood and internalized so the right actions and decisions can be taken
  • The reader is drawn to read more than 20%

Your writing will improve right away

The course is engaging, relevant and useful  with lots of before & after examples, tips and best practices.

Lots of in-class exercises will give you lots of practice. You can do the exercises using your own writing.

What the course covers

  • What is readable writing?
  • The impact of technology on reading and writing
  • Different reading styles
  • How to write to ensure important content is read
  • Using tone and plain language
  • Leveraging layout and structure
  • New rules for paragraphs
  • Headings and email subject lines
  • How to write good summaries
  • Using email efficiently and effectively

Who is the course for?

  • Anyone who needs to get their message across and wants their writing to be read, understood, and engaging.
  • People who are proficient in English as grammar is not covered.
  • People who can bring a laptop to class.

We can adapt the workshop to specific needs where appropriate, though additional charges apply.

Duration

The course is 4 hours.

Costs

$2200 excluding GST.

 


Tip: Try something new today. Want to engage us run a workshop?
“Use short words, short sentences and short paragraphs.” –David Ogilvy Contact Us – we’d love to share our knowledge with you.

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