Writing for the Web
We read differently online than in print. Web usability guru, Jakob Nielsen, conducted a study that showed a 58% improvement in web reader behaviour based just on how copy gets written.
This is a highly practical workshop for organizations who write their own web copy. Hands-on exercises allow you the opportunity work directly on your own web copy with one-on-one guidance from Sharon Habib the instructor.
Examples of websites that do a good job are given, and one-to-one guidance is provided.
- The challenges facing web writers and readers
- Factors influencing web readability and the user experience
- 10 cardinal rules of web writing and dealing with detail
- Understanding Search Engines, including SEO
- How to write for the web
- Learning from a customized Before and After using your organization’s copy
We will adapt the workshop to specific needs where appropriate, though additional charges apply.
Who should attend
This workshop is for people proficient in writing in English who are assigned the task of writing or editing copy for the web.
Attendees are required to supply their own laptop.
The course costs $125 per participant. To bring this course in-house there is a minimum cost of $500 or a minimum of 4 participants.
For not-for-profits the course is $100 per person. To bring this course in- house there is a minimum cost of $400 or a minimum of 4 participants
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