Building a client-focused website for BC Safety Authority

Websites are like gardens. Without careful planning, weeding and pruning they become unmanageable.

As a busy, growing and complex organization, the BC Safety Authority knew its website needed an overhaul. Without a clear website strategy or a way to govern content, the website had become hard to navigate and unmanageable. Because clients couldn’t find the critical information they needed they resorted to calling Customer Service. Outsidein Communications and our web partners, Domain7, were engaged to do an overhaul.

We started with internal and external research to determine the organization’s shared vision for the website and what clients would find helpful. Based on that, we created a long-term web strategy so the website could grow with the organization. We took a client-focused (outside-in) approach to the site map and created a content strategy to re-write, reduce and re-organize information. We added strategically useful functionality such as notifications and sign-ups. To keep content consistent, current and relevant we developed a governance strategy, content and website management process that would ensure that the evolution of this large and complex website would always support the strategic goals of the organization. Check out the new website here.

Results: The new website was just launched in May and although activel promotion has just started, in its first month the BC Safety Authority has had a significant number of clients sign up for notifications. Google Analytics also show that the most popular page is now one that is key to BC Safety’s business success indicating that clients have begun to return to the site and find the information they need quickly and easily.