Your Employer Reputation: Critical New Responsibilities for Corporate Communicators

As the guardian of an organization’s reputation, Corporate Communications has a significant and strategic role to play in working with HR and marketing to develop and align your employer reputation with your corporate reputation. By not getting involved you risk exposing your company to mixed messages and damaging the reputation you are bound to protect.

Being an employer of choice is fast becoming a key strategic priority for organizations looking to attract and retain engaged talent. This panel session explores the links and gaps between your corporate and employer reputation. Does the right hand know what the left hand is doing? Is HR making promises your organization can’t keep? Are your staff informed and engaged in ways that strengthen your reputation? Corporate Communications plays a vital and pivotal role in reputation management ensuring that the inside matches the outside.

Peter Reek, founder and owner of Smart-Savvy, a marketing recruitment company, will moderate a lively panel discussion. Panel members: Catherine Ducharme, Employer Brand Specialist, Outsidein Communications, Robin Sauve, Director  of Employee Engagement, BC Housing and Karen Berkout, Director of Communications and Engagement, Van City.

Canadian Public Relations Society (CPRS)