Exploring the Possibilities of a Brand Led Culture

Sharon and Catherine will present at this year’s annual BC Human Resources Management Association Conference.

Organizations may do a good job at selling the employer brand story to potential employees, but they have a harder time delivering the brand experience consistently to employees on a day to day basis. With today’s inviting job market, you can’t afford to have a disconnect between your employer brand promise and the actual employee experience (your culture). The two have to be aligned; delivering a consistent, authentic experience that jazzes, engages and motivates staff, drives performance and improves retention and commitment. 

So what role can the employer brand play in helping organizations achieve this nirvana? This session, presented by Outsidein Communications explores how you can anchor the employer brand into the culture of the organization to support organizational performance and effectiveness.

"Both Catherine and Sharon of Outsidein Communications understanding what it takes to place companies in the forefront for Employer Branding. I would not hesitate to recommend them to any of my clients!"

Kristi Searle
Peoplebiz Solutions