Increasing internal branding practices for increased employee commitment

Presented by Catherine and Sharon. Vancouver.

An increasing number of successful companies have implemented internal branding strategies to increase engagement
and inspire external brand advocacy among employees. Simply put, if your employees identify with your brand, then their level of commitment and loyalty will increase. This session will discuss effective internal branding techniques and how you can engage employees to create brand pride.

• Internal branding techniques: what’s in your tooolbox?
• Ways to engage employees to identify with the brand and the brand promise
• Increasing employee involvement to revitalize your brand
• Motivating employee brand loyalty and advocacy
• Increasing and stabilizing your pool of talent through branding
• Driving brand fulfillment for customers through employee commitment