In today’s fiercely competitive hiring market employer branding not only has the attention of HR professionals, but business leaders as well. While there’s a lot of buzz about how employer brand can help attract and retain staff, there’s little discussion on how you get senior management buy-in and how you define, communicate, and market the brand to its full potential.

In this session you’ll learn:

• How to build a business case for your employer brand and secure the budget you need
• How your employer brand and corporate brand power each other – and what that means to your company
• How you build and tell your employer brand story to position your company as an employer of choice
• New ideas and different ways to communicate your employer brand so you attract and retain your top talent
• How to market your employer brand in the web 2.0 world, through HR PR, and through your staff

Presenters

Outsidein Communications in collaboration with CareerBuilder.ca will be presenting this session. Sharon Habib and Catherine Ducharme of Outsidein are seasoned communicators specialized in brand and communications. Their unique difference is they specialize in both internal and external brand and communications. Their perspective will add unique insights into harnessing the power of employer brands. Outsidein serves a range of clients in a number of sectors including technology and life sciences.

As the U.S.’s largest online job site, and one of the largest in Canada, CareerBuilder puts over 1.6 million jobs in front of poised job seekers wherever they are - at home or work - in print and on the Internet. More than 23 million unique visitors in the U.S. and over 1.2 million in Canada come to the site every month to check out opportunities in every industry, field and job type.  Chris Huggins, a Major Accounts Executive, focuses his energy on his clients’ business by studying social media, online recruitment trends and the latest technologies and brings the latest trends and research on what’s working and what’s not.