Catherine Ducharme and Sharon Habib will present this topic to the Canadian Society of Marketing Professional Services
Most companies focus their corporate brands on attracting and retaining loyal customers. However as the competition for talent heats up, more companies are developing employer brands as means of positioning themselves as "an employer of choice" in order to attract and retain talented people.

So what does this have to do with marketing? Isn’t this an HR issue? Quite simply your corporate brand and your employer brand are inextricably linked and if marketing is not part of the employer branding process and the brands are not aligned, you risk sending mixed message to staff who are the ones who deliver the corporate brand promise to your customers, and play a big role in representing the brand on a daily basis.

This presentation provides an overview of employer branding; how it all fits in with the corporate brand; who the target audiences are; and the vital role that both marketing and HR have to play in making it succeed. It also demonstrates how the "internal" brand powers the "external" brand and how if you look after your employees they are more likely to look after your customers.

If you are interested in having Outsidein Communications present this topic to your organization or group, please contact us.