http://www.outsidein.ca Tue, 31 Aug 2010 17:01:16 +0000 http://backend.userland.com/rss092 en Catherine (Outsidein partner and co-founder)  will be present this free webinar at 10:00 am (pacific) 1:00 pm (eastern). Go here for more details and to register. This is a webinar for communicators and senior managers in the not for profit sector presented  through Artez Interactive, an online fundraising solutions provider. http://www.outsidein.ca/?p=39 Branding a profession Not only do consumers routinely confuse Opticians with Optometrists and Ophthalmologists, but many perceive Opticians as people who only sell glasses, not recognizing them as professionals who have the significant technical skills and knowledge that help people see the best they can. To solve this problem, Outsidein Communications and ... http://www.outsidein.ca/?p=36   Building a client-focused website for BC Safety Authority Websites are like gardens. Without careful planning, weeding and pruning they become unmanageable. As a busy, growing and complex organization, the BC Safety Authority knew its website needed an overhaul. Without a clear website strategy or a way to govern content, the ... http://www.outsidein.ca/?p=35 Outsidein Communications and Bau + Wow design recently worked with the Faculty of Pharmaceutical Sciences at the University of British Columbia to define and create a written and visual brand  to help the small but powerful faculty communicate its unique and differentiated personality. See project summary and visuals. http://www.outsidein.ca/?p=34 The MOA (the Museum of Anthropology at the University of British Columbia) recently unveiled its new $55.5 million expansion and new brand as part of a three day celebration of creativity. The new brand, created by Outsidein Communications and Bau + Wow Design, reflects an expanded vision of a place ... http://www.outsidein.ca/?p=33 Your Employer Reputation: Critical New Responsibilities for Corporate Communicators As the guardian of an organization’s reputation, Corporate Communications has a significant and strategic role to play in working with HR and marketing to develop and align your employer reputation with your corporate reputation. By not getting involved you risk exposing your ... http://www.outsidein.ca/?p=32 Exploring the Possibilities of a Brand Led Culture Sharon and Catherine will present at this year's annual BC Human Resources Management Association Conference. Organizations may do a good job at selling the employer brand story to potential employees, but they have a harder time delivering the brand experience consistently to employees on ... http://www.outsidein.ca/?p=31 Increasing internal branding practices for increased employee commitment Presented by Catherine and Sharon. Vancouver. An increasing number of successful companies have implemented internal branding strategies to increase engagement and inspire external brand advocacy among employees. Simply put, if your employees identify with your brand, then their level of commitment and loyalty ... http://www.outsidein.ca/?p=30 In today’s fiercely competitive hiring market employer branding not only has the attention of HR professionals, but business leaders as well. While there’s a lot of buzz about how employer brand can help attract and retain staff, there’s little discussion on how you get senior management buy-in and how you ... http://www.outsidein.ca/?p=28 Catherine Ducharme and Sharon Habib will present this topic to the Canadian Society of Marketing Professional Services Most companies focus their corporate brands on attracting and retaining loyal customers. However as the competition for talent heats up, more companies are developing employer brands as means of positioning themselves as "an employer ... http://www.outsidein.ca/?p=23